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Dear Marty Trencher,

I have outstanding news to share, and it would not have been possible without you and your clients: For the fourth consecutive year, Travel + Leisure readers have voted Viking the #1 Ocean Cruise Line in the 2019 World’s Best Awards. We have also been rated a World’s Best River Cruise Line—a distinction we have received every year since the award’s inception in 2010. While we are incredibly proud of these honors, what makes them especially meaningful is that they are based on your clients’ votes.

When we set out to reinvent ocean cruising with our small ship, destination-focused approach, we knew travelers wanted something different. Here are some of our defining principles:

Viking will never try to be all things to everyone. We provide an intimate, small ship experience for the curious, intelligent and engaged traveler who values enrichment over extravagance.

We promise your clients The Thinking Person’s Cruise®. They can count on more time in port to explore the world’s great destinations; thoughtful enrichment programs that open doors to diverse cultures; and like-minded adults to share the experience.

Their Viking home will always be an elegant, state-of-the-art ship that embodies the best of Scandinavian design.

No casinos, children or umbrella drinks on board. Instead, they will find an atmosphere that is serene and refined.

Enjoy Viking Inclusive Value. Our cruise fares include everything your clients need—complimentary beer and wine with meals, free Wi-Fi, a shore excursion included in every port and more.

We are pleased with the positive response from the travel industry and our guests, and I am so grateful for the passion and commitment of our team—in particular, our onboard staff who work so hard to make every journey exceptional. Together, with your support, their hard work has helped us to earn this prestigious award for the fourth year in a row. Thank you to the readers of Travel + Leisure. We are deeply honored.


Torstein Hagen

*Ship size category: 600–2,199 guests
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